Doing Business on the Social Web
Social media – if you’re in business you can’t afford to ignore it.
Which is why we’ve created 3 evening workshops designed to cut through the hype and help you make the most of the social web. Come to one or two, or book your place on all three at a discount. Fantastic value – places are limited and each session includes time for networking and discussion.
3 evening events this autumn
Why bother?*
- Two thirds of the global internet population visit social networks
- Time spent on social networks is growing at 3x the overall internet rate
- It would take 412.3 years to view every video on YouTube
- There are average 3 million Tweets per day on twitter
- 5,000 million minutes are spent on Facebook each day
*statements taken from presentation by Marta Kagan, July 2009 http://mashable.com/2009/08/03/what-is-social-media/
Each session consists of
6.30 – 7.00 – Networking /drinks
7 – 9:00pm – Presentation/workshop & discussion
9 – 9.30pm – Networking /close
Presenter: Robin Houghton
Robin’s company, Eggbox Marketing, has been delivering online marketing services and consultancy for small businesses for over seven years. With an MA in Digital Media from the University of Sussex, Robin has devised and presented training for clients including the London Chamber of Commerce, the University of Sussex and London Metropolitan University. Over the last year she has presented numerous creativity workshops on the subject of Social Media for Business on behalf of the University of Brighton’s business mentoring network, ProfitNet. Find her on Twitter as @eggboxrobin.
“Good visuals, excellent explanations, clear presentation, knowledgeable and engaging presenter. A relief to have a good speaker who was practical!”
“I liked Robin’s style – very clear and approachable.”
Co-presenter: Rosie Sherry
Rosie runs Schux, a light weight company that likes to build communities for her company and her clients using the social web. With specific interests in collaboration and community building Rosie spends her time making things happen through the web. See what she is up to on Twitter @rosiesherry
Workshop 1: Introduction to social media for business
When: Thursday 24th September 6.30 – 9.30pm @ Lewes Werks
Come and find out:
- The pros and cons of social networking for business
- How social media can help you build new & better customer relationships
- Why social media and search engine marketing is a powerful combination
- The rules of engagement – examples of what does & doesn’t work
- What you need to do to get started
In this, the first of a series of evening workshops, we’ll help you make sense of the new social media landscape from a business perspective. It will include introductory examples from Twitter, Facebook and LinkedIn.
Who it’s for: business owners, marketing managers and anyone with responsibility for building and marketing their business online, interested in finding out more about social media.
What you will take away:
- An understanding of what the social web means for your business
- A basic understanding of the jargon – what is meant by blogging, microblogging and social networking, for example
- Ten top tips on how to get your business started on the social web
- Plenty of ideas and inspiration
Workshop 2 – Build your reputation with social media
When: Thursday 8th October, 6.30 – 9.30pm @ Lewes Werks
Come and find out:
- Which social networking sites you need to be on, and why
- The elements of a successful professional online profile
- Which reputation-enhancing strategies actually work
- What you need to do to get started
In this session we will focus on how to build a professional reputation online, from creating profiles to questions of privacy and essential social media etiquette, using examples from social media spaces both established and emerging, such as LinkedIn, Twitter, Mahalo & Xing.
Who it’s for: business owners or marketing managers in the professional or business services sectors, freelance or self-employed individuals in any sector, jobseekers and anyone who’s selling their expertise.
What you will take away:
- Where you need to be on the web and why
- An understanding of the elements of a successful online profile
- Ten top tips for building your professional reputation with social media
- Plenty of ideas and inspiration
Workshop 3 – Promote your business with social media
When: Thursday 12th November, 6.30 – 9.30pm @ Lewes Werks
Come and find out:
- How to promote your business successfully and legitimately using social media
- The currency of the social web – content, ratings and reviews – versus advertising
- How to integrate social media activity into your promotional mix
- The ‘warts and all’ truth about social media – how NOT to approach it
- What to measure and how
Promoting your business on the social web goes way beyond traditional models of advertising or sponsored content. Using mini case studies and focusing on Facebook and Twitter, we will explain how to best use social networking spaces and social web tools to promote your products and services online, and how to avoid the pitfalls.
Who it’s for: business owners or marketing managers looking to promote products or services online.
What you will take away:
- An understanding of how and why social media requires a different approach from traditional marketing
- A personalised plan for creating your own social web ‘currency’
- Ten top tips for promoting your business using social media
- Plenty of ideas and inspiration
10 comments so far
People who linked here
- Rosie Land » Social Media for Business Workshops
- Doing Business On Twitter | How Do You Twitter
- Doing Business on the Social Web – a review : LewesWerks – interesting workspace in Lewes, East Sussex
- Got a business? Need the social web? « Schux
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Comment by Rachel Brown
21 August 2009
Sounds like a great idea! Thanks for the invitation – I will definitely be booking! Just off on holiday but will catch up when I get back.
Comment by Kath Burke
3 September 2009
Hi Rosie
These look great.
I can’t see when the first workshop is – can you bold out the dates so it’s more obvious?
Thanks
Kath
Comment by admin
3 September 2009
Thanks Kath. Have updated it.
Comment by Rachel Brown
7 September 2009
Hi Robin
Just went on the website to book a place on the first workshop, and couldn’t find how to book!
Is it possible to do it online, or do I send a cheque?
Please advise
Comment by Lilliana
7 September 2009
Hi,
I’m keen to register, but today could not access the website socialmediasussex. Is there another way or will have to try again another day.
thanks
Comment by Rosie Sherry
7 September 2009
Hey, sorry about that. The registration seems to have disappeared. I have added it again – viewable at the end of the post.
Alternatively head over to http://socialmediasussex.eventbrite.com/
Any problems email rosie[at]schux.com